Client

Hape Marketing Execution Department

Date

September 2023 to Current

Category

Modelling, Texturing, Rendering

Hong Kong Toys & Games Fair 2024

My proposal for the exhibition booth at the Hong Kong Toys and Games Fair 2024 focuses on the essentials: to provide an engaging and memorable experience for visitors. With a functional yet attractive design and a careful selection of products, we aim to create a space that attracts attention and promotes interest in our toys. Through interactive activities and hands-on demonstrations, we aim to engage those present and leave a lasting impression in their minds.

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Ambosstoys Shopwindow

My proposal for the shop window focuses on elegance and simplicity to highlight the product. With a clean and refined background, using neutral shades and high-quality materials, we want to highlight the beauty and quality of the products. The delicate lighting and the studied arrangement of the items create an inviting and luxurious atmosphere, which catches the attention of passers-by and invites them to explore what our store has to offer.

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Senger Expositor

My proposal for the plush display of the German company Senger focuses on the high quality of products, organic and natural, designed to accompany the child along the path of growth. The display is cute, small and versatile, yet elegant, reflecting the company’s commitment to the nature and quality of its products. Each plush is designed to stimulate the imagination and affection of children, becoming a faithful companion at every stage of development.

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Food Themed Play Area

Designing a food-themed children’s area offers a unique opportunity to promote a varied diet from a young age. Through play, children can be introduced to a wide range of foods, perhaps unknown or unfamiliar, in a fun and challenging environment. A "food alley" within this space could be a meeting place where children can share fun moments and discover new culinary traditions together, encouraging socialization and a sense of community from early childhood.

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Hape Shopwindow

The project consists in the design of thematic showcases for various occasions, including Christmas, the return to school, music and cooking and food. Each showcase will be designed to capture the attention of passers-by, using visual elements and decorations relevant to the theme. Through the use of attractive textures and lighting and creative arrangement of objects, the showcases will turn into engaging settings that will incite viewers to enter the store and explore further.

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International Children Baby and Maternity Products Industry Expo 2024

Based on a sketch provided by my colleague, I created a 3D model for the International Children Baby and Maternity Products Industry Expo 2024 in Shanghai. The sketch served as the foundation for my design, allowing me to develop a detailed and realistic 3D representation. This structure was realized for the expo, highlighting our innovative approach and commitment to high-quality products in the industry.

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Treline Pop Up store

The Treline pop-up store project at a shopping center in Germany involves creating a temporary space dedicated to a line of adventurous outdoor games designed for both adults and children. The concept of the area focuses on offering games that promote physical activity and creativity, including swings and tree-climbing structures. The goal of the project is to transform the shopping center area into a destination for families and outdoor enthusiasts, providing an interactive and engaging experience that encourages teamwork and a connection with the natural environment.

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Shanghai Fair 2024 Entrance Proposals

For the entrance to the Shanghai Fair, it is essential that Hape's stand incorporates its distinctive elements to ensure a coherent and engaging brand presentation. Specifically, the stand design should feature the prominent Hape logo, the iconic phrase "Love Play, Learn" to highlight the brand's philosophy, and a large screen for showcasing promotional videos. This approach will not only attract visitors' attention but also effectively communicate the brand's values and innovation, creating an engaging and memorable experience for all attendees.

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Beleduc stand for Shanghai Fair 2024

The project for Beleduc's stand at the Shanghai Kids Toys Fair 2024 has been designed to fully reflect the company's core values, highlighting the importance of learning through play and fun. The exhibition area follows the brand's guidelines, using the company's characteristic colors to create a welcoming and recognizable environment. The layout of the stand offers a spacious and versatile exhibition space, designed to showcase a varied selection of Beleduc products, allowing visitors to explore and interact with the toys in an engaging way. The goal is to create an immersive experience that captures the attention of participants, emphasizing Beleduc's commitment to promoting high-quality educational toys.

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